July 2, 2003 - Neyers Vineyards Hits The Web With Style And Sophistication
Verge Works is pleased to announce the launch of NeyersVineyards.com. Neyers
Vineyards of St Helena, CA has been in the
winemaking business since 1992, and has taken the next step in marketing and customer relationship management with their new
home on the Web.
NeyersVineyards.com provides customers a glimpse into the winemaking experience. Visitors can learn more about the Neyers
family of wines, as well as the vineyard's history. A mailing list is actively maintained through the Web site so customers
can keep up with the latest Neyers Vineyards news. Customers can get their hands on Neyers' exceptional wine from the comfort
of their own homes using the order form provided on the site.
To begin the process of creating NeyersVineyards.com, Verge Works staff sat down with the Neyers team to get an understanding
of the business and how best to represent it on the Web. Neyers wanted to portray a sense of the winery and the Napa Valley
culture. Verge Works designers and developers worked hard to achieve this goal. The final product is a beautiful site that
accurately represents the new digital side of the winery.
In addition to the site design and production, Verge Works built a tool to allow for a user-maintainable wine list. This tool
allows Neyers to reap huge cost savings on site updates, while maintaining a site that continually has fresh content.
